Results · Wave Sounds
Consumer Electronics
Zero to 30,000+ units, ranked next to AirPods
Onur’s own audio brand, built from a blank page. #8 in Turkey’s in-ear headphone category, then Germany and the UK.
The situation
Wave Sounds was Onur’s own brand, end to end: product, brand, packaging, go-to-market.
What we did
Launched the Wave Breaker earbuds on Amazon and Trendyol, built the brand and the advertising from zero, then expanded to Germany, the UK and other marketplaces.
What happened
#8 Best Seller in Turkey’s in-ear headphone category, ranked directly alongside AirPods and Xiaomi without their budget or name recognition. 30,000+ units sold across the line. Samsung approached to buy the brand.
The evidence
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